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Digital marketing is the promotion of products or services of one’s business through digital channels. The digital channels are categorized into online (the internet) and offline channels.
Online channels include websites, social media, email, etc.
Offline channels include TV, billboards, SMS, etc.

A digital marketing agency helps in handling the marketing aspect of one’s business and thus enables the person to wholly concentrate on the other aspects of the business. Their business expertise evaluates one’s products or services and creates awareness by marketing them through digital channels. Online marketing is a cost-effective channel to market one’s products/services. It boosts one’s return on investment (ROI).