Answers to Frequently Asked Questions

What is digital marketing?

Digital marketing is the promotion of products or services of one’s business through digital channels. The digital channels are categorized into online (the internet) and offline channels. Online channels include websites, social media, email, etc. Offline channels include TV, billboards, SMS, etc.

What does a digital marketing agency do?

Would my business benefit from digital marketing?

How often should I update my website?

What is content marketing?

What content should we create?

What is involved in creating a content marketing strategy?

Do I need a blog?

How often do I need to publish blog posts or create new content?

How do I get people to read our content?

What is SEO?

Why is SEO important?

What determines search engine rankings?

What are keywords?

How do I get mentioned and linked to other websites?

What is PPC?

What is native advertising?

What is sponsored content?

What is a buyer persona?

What is inbound marketing?

What is conversion rate optimization?

Why is social media important?

Is email marketing still effective?